Big Fish Games Launches Japanese Site
The Big Fish Games pond has expanded to reach Asia!
Announcing Big Fish Games Japan! The new site was quietly launched after nearly a year of research and development. The expansion into Japan marks the fifth Big Fish Games destination following English, Deutsch, Français, and Español.
Hitomi Wedell managed the development and release of the new Big Fish Games Japan site. We asked her to sit and talk with us about the most important aspects of the site development process.
“Definitely, the written text. Getting our text translated into Japanese accurately was extremely important to the success of the site. To do that, we actually sent the English text to Japan to be translated by local language experts.”
Wedell added that another challenge of the site development process was adapting Japanese characters to the standard Big Fish Games site layout.
“The way in which the Japanese characters were displayed on different web browsers made it a challenge to get the look just right. In the end though, it looks exactly how we wanted.”
A noted difference that stands out between Big Fish Games Japan and the other Big Fish Games sites is the more prominent use of images on the Japanese site.
“Website design for the Japanese audience is generally more visual – less text and more images. We made some minor modifications to the standard Big Fish Games site layout to deliver this.”
Currently, the site offers approximately fifty game downloads from Hidden Object, Puzzle, Time Management, Mahjong, Arcade & Action, Marble Popper, Brain Teaser, and Card & Board game genres. A new game is on schedule to be released each week.
While the Japanese gaming audience is familiar with hit brands such as Mystery Case Files and Diner Dash, Big Fish Games Japan is working to share the site with the Japanese market through a sweepstakes with former Major League Baseball player, Bobby Valentine. Mr. Valentine is currently the manager of the Chiba Lotte Marines. The Marines are a Japanese professional baseball team that last won the Japanese Series championship in 2005.