The recent Big Fish Games / Harlequin Enterprises Limited partnership announcement has made its way to New York City! The licensing agreement was featured on the Reuters Sign in Times Square.

The 7,400 square foot digital billboard captured the headline, “Harlequin and Big Fish Games Announce Licensing Agreement” while the smaller photo board featured the Big Fish Games logo.

To help you get a sense of scale, take a moment to locate either of the two people walking on the sidewalk. Now, look back at the signs. Wow! They’re huge!

Big Fish Games and Harlequin on Reuters Sign