Smartphones Responsible for Big Gaming Boom

Posted by Carmen Bleything on October 8, 2012 in Mobile Gaming -- Share:

iPadWhat’s your favorite device to play games on? Do you like the freedom of the iPad or the iPhone? Or do you prefer to sit down and relax at the computer when you play? If you answered the former, you’re definitely not alone. In fact, a recent study found that mobile gaming is responsible for a large spike in video game playing as a form of entertainment!

The Herald Sun reported on data from PricewaterhouseCoopers that included a few interesting statistics and some predictions for the future of gaming. For example, the global market for video games is expected to grow from $60.3 billion in 2012 to $80.3 billion in 2016, which is a higher rate of growth than any other form of entertainment – newspapers, magazines and even television! – except for the “internet” category.

One of the major reasons for the impressive growth is the rapid advancement of mobile technology, which has allowed just about everyone to play gorgeous looking games from anywhere.

iPhone 5“It (the spread of smartphones) has allowed the developers to bypass the big publishers and create smaller, cheaper games from their garages and their bedrooms and [publicize] them directly to the platforms like the app (application) stores and get direct access to the gaming community,” said Megan Brownlow, executive director for PwC, who was quoted in the article.

Another significant advantage that the article pointed out was geared toward developers themselves. Developing for mobile devices often allows for more affordable prices than other platforms. But there’s some good news for all kinds of gamers out there, as PwC predicted that online games would become the most common gaming category.

The iPhone 5: Gaming platform?

There have been so many talked about features surrounding the iPhone 5 that it’s hard to remember it can also be used as a phone. As USA Today columnist Mike Snider recently pointed out, the majority of iPhone owners already use it to play games, but the fifth incarnation may pack enough of an extra punch to push its dominance as a gaming platform even further.

“The new A6 processor promises twice the computing power of the current iPhone 4S. For game developers, that translates into the ability to make better-looking games,” Snider wrote. “And the larger display – now 4 inches vs. 3.5 inches on the current iPhone 4S – makes for a larger canvas.”

As with any new technology, the hype can often disguise a device’s real potential, but things are looking pretty bright for mobile gaming in general. Snider also pointed out that 42 percent of Android owners use their devices to play games. But, does it really matter what platform you’re playing on as long as it’s fun?


Looking for great mobile games? Check out the links below:

iPad Hidden Object Games

All iPad Games

All iPhone Games

All Android Games
 
iPad Match 3 Games

Free Games

Free to Play

Written by

Carmen manages the Mobile Product Marketing & Content Management team at Big Fish’s Seattle headquarters. When she’s not glued to a game on a mobile device, you’ll find her out enjoying one of Seattle’s many amazing coffee shops or happy hours, knitting at home with the cats, or organizing her scarf collection.