Clark Stacey, VP of Business Development at Smart Bomb Interactive, took the stage at Casual Connect to reflect on the development of Snoopy Flying Ace for XBox Live Arcade (XBLA).
We apologize for taking minimal notes during the presentation, but it was so good it was hard to break away to write. Furthermore, the images were really great so we thought we would share those instead.
In a nutshell, the budget for the game (>$1,000,000) was too high and sales were too low. However, valuable lessons were learned and, in the end, a so-called “soft landing” was achieved when a new IP was spawned by much of the work that went into Snoopy Flying Ace.
Initially, the game had a grand vision that included ground based game play, in-flight game play, and a truly epic storyline. However, as Smart Bomb Interactive came to find out, nobody else thought that way. The Snoopy & Woodstock team wasn’t deemed strong enough to garner A+ funding. It wasn’t thought to be the next Ratchet & Clank.
This forced Smart Bomb Interactive to rethink the game and trim it down significantly. However, a lot of costs were already locked into creating the gameplay necessary to build the demo necessary for the game trailer.
Upon release, the game was very well received, but the XBLA marketplace is a tough place to publish a game with costs approaching (or surpassing) a million dollars.
In the end, much of the work done to create Snoopy Flying Ace was leveraged for Sky Legends, an entirely new IP.
The presentation was well structured and featured some amazing visuals from the games. We wanted to share these with you.