Lead UI/UX Designer


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Oakland, CA
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Self Aware Games creates free-to-play games that connect people all over the world and across platforms! Our Big Fish Casino franchise tops the charts among mobile social casino games, and we keep the party going with mini-games, in-game events, and other social hits like Vegas Party Slots! 

Self Aware Games joined the Big Fish community (AKA “The Pond”) in 2012. Our team is located in Big Fish’s Oakland Studio, where we happily cohabitate with our Big Fish Pond-mates in Liftoff Labs. We are perfectly situated downtown, directly next to beautiful Lake Merritt (picnic lunch, anyone?), and just two blocks from the BART (for a breezy commute)! Are you more of a two-wheeled commuter? We’ll help you keep fit and fresh with in-office bike storage and showers. We believe you must have fun to make fun, and we’ve created our studio around that idea with a wide-open workspace, breakout rooms, a dedicated massage suite, and board games, billiards and consoles galore! 

From pioneering some of the first social features on the iPhone, to launching one of the first cross-platform multiplayer games, we challenge ourselves to be industry leaders in creating innovative games that people can enjoy with others. Sound like your type of scene? We’re currently on the search for someone who shares our passion for collaborative fun! 



The Lead UI/UX Designer is a blended position of the complimentary skill sets of User Interface Design and User Experience Design. The lead designer advocates, plans, and designs for the players experience within our products with emphasis on our flagship casino products including Big Fish Casino.  


  • Conceptualize, design, and implement UI for new products and features. 
  • Mentor and collaborate with other UI/UX team members while overseeing the entire team’s work load, deadlines, and quality of final handoff.  
  • Work collaboratively with Product and Game Design to spec and wireframe new features based on business requirements and user-centric design principles. 
  • Advocate for player focused and data-driven decisions: create prototypes, drive rounds of user testing, and analysis of testing data.  
  • Provide game-ready production art and build final layouts using in-house tools and close partnership with engineers. 


  • Mastery of UI authoring tools like Adobe Photoshop or Illustrator with demonstrated range of UI design rendering styles. 
  • Expert visual design skills with demonstrated mastery of visual hierarchy, typography, brand cohesion, and animation that enhances the user experience. 
  • Able to balance a wide range of concurrent responsibilities while defining priorities and time estimates for self and team members. 
  • Able to direct and develop rapid prototypes that can be shared with stakeholders. 
  • Expert communicator familiar with the collaborative nature of feature and product development. Adept at communicating complex ideas to others visually, verbally, and in written form. 
  • Organized, analytical and a problem-solver. 


  • 5+ years in a UI/UX role leading beautiful, innovative, and intuitive designs for shipped product(s). 3+ years in mobile preferred. 
  • Has successfully worked within the limitations and best practices in responsive UI/UX design for mobile platforms. 
  • Has created detailed user flows and wireframes for a wide range of features and/or products. 
  • Created workable prototypes and incorporated usability testing into the iterative design process. 
  • Has mentored or managed other UI/UX designers and assisted in on-boarding and team asset organization. 


  • Strong visual portfolio that demonstrates the skills required above 
  • Must include relevant portfolio samples via a link or file share.  


We’ve come a long way, and continue to grow! Since our founding in 2002, Big Fish has been an industry leader in mobile, free-to-play casual games, and are now embarking on our latest adventure in the mid-core space! With just over 600 employees across our Seattle headquarters, Oakland studio, and Luxembourg office, the Big Fish Pond includes six studios, each with a unique personality and set of goals. We are where gamers, artists, and executives alike come together to collaborate and grow, while also enjoying the opportunities and benefits of a larger company. We’ve got you covered with great benefits including medical, dental and vision insurance, retirement options, transportation and fitness discounts, and great work-life balance!  

Want to discover more about life at Big Fish? Check us out on TheMuse.com! 

Be the next Big Fish in the Pond!