Product Manager, Player Lifecycle Marketing & Competitive Insights

Product Management | Seattle, WA

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Seattle, WA
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Product Management


Since its founding in 2002, Big Fish has been the world’s largest producer and distributor of casual games, with titles which continuously land us at the top of app store charts. Today, we’re bounding into the mid-core space, exploring new and exciting forms of gameplay, and producing more fun than ever! Big Fish is home to six individual studios, each with its own unique style of game-play. Together, we’re united under a common goal: to produce and develop the very best in mobile gaming, and bring fun and entertainment to our millions of customers across the globe!

Tired of playing the wrong kinds of “games”? Join the Pond!


Do you want to make an impact on a growing company with great teams and a fun, bright future?  We are currently looking for a Product Manager to join the Player Lifecycle Marketing & Competitive Insights team at Big Fish Games.

In this role, you will be a leader across the organization, working with game teams across our studios, providing insights, guiding strategic business goals and identifying and evangelizing key opportunities for growth.  You will be responsible for monitoring industry trends, tracking best practices across competitive titles and sharing insights to guide product features and marketing strategies.

A successful candidate has a passion for business strategy, loves and understands mobile games and is determined to discover game features and marketing practices that will appeal to our players and drive audience growth of our games.


  • Play a variety of games daily to monitor and track best-in-class features such as tutorials, event and sales cadence, storefront design, social mechanics, ad placement and marketing strategies
  • Analyze market and competitive landscape looking at new and up-coming competitive games, product features and marketing strategies to understand opportunity and potential value for our games.
  • Track the performance of top grossing mobile games via App Annie and Sensor Tower and provide insights about what contributed to a game’s success or decline
  • Partner with Game & Marketing teams and share insights about innovative game design & marketing practices within the mobile gaming industry
  • Conduct in-depth game teardowns on key competitive titles and share the results with key business partners 
  • Provide guidance on economy design and core loop strategy
  • Discover and monitor the status of soft launches, unannounced games, pre-registrations and major new releases across the industry
  • Write Big Fish Games’ weekly industry newsletter to inspire innovation
  • Independently seek meaning in the data to provide additional insights beyond that which was requested and offer recommendations and insights to answer key business questions / hypotheses
  • Synthesize data across multiple sources to identify macro-level themes and insights
  • Partner closely with the Research team on company-wide research initiatives 

  • Bachelor's degree required.  MBA or Graduate Degree preferred. Must have strong academic record.
  • At least 3 years of Product and/or competitive analysis experience in the mobile gaming space
  • Experienced in conducting game tear downs and identifying game mechanics that lead to stronger KPIs
  • Strong PowerPoint and Excel skills
  • Strong attention to detail and great project management skills
  • Familiarity with App Annie and/or Sensor Tower a plus


We’ve come a long way, and continue to grow! Since our founding in 2002, Big Fish has been an industry leader in mobile, free-to-play casual games, and are now embarking on our latest adventure in the mid-core space! With just over 600 employees across our Seattle headquarters, Oakland studio, and Luxembourg office, the Big Fish Pond includes six studios, each with a unique personality and set of goals. We are where gamers, artists, and executives alike come together to collaborate and grow, while also enjoying the opportunities and benefits of a larger company. We’ve got you covered with great benefits including medical, dental and vision insurance, retirement options, transportation and fitness discounts, and great work-life balance!

Want to discover more about life at Big Fish? Check us out on!

Get in on the Fun and Games!