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We’re excited to announce today that we’re acquiring mobile social game developer Self Aware Games and its parent company, Social Concepts. Social Concepts is the maker of the hit mobile social brand, Big Fish Casino. In addition to Big Fish Casino, Self Aware Games is pioneering a new location-based mobile MMO game platform, with an initial iPad title, Fleck Touch.

Paul Thelen visits Self Aware Games

Paul Thelen, founder and chief strategy officer of Big Fish Games, and Carey DiJulio, Director of Product Management at Big Fish Games, visit Self Aware Games in California – View full size image [feel free to use]

The acquisition of Self Aware Games provides Big Fish with a leading presence in the explosively growing market of free-to-play, virtual item games. Beyond being a great culture fit, Self Aware will be able tap into Big Fish’s expansive marketing and distribution channels to accelerate growth and broaden their reach.

Big Fish already has offices operating in 4 places worldwide. Self Aware Games currently employs 25 people in Oakland, California. Self Aware Games will remain in Oakland and establishes Big Fish’s first Bay Area office, bringing Big Fish’s offices to 5 worldwide.

Separately, today Big Fish announced 2011 year-over-year organic growth of 30%, marking its ninth consecutive year of record revenue stemming from robust digital sales of its largely proprietary 2500 game catalog.

The Self Aware Team

Big Fish at Self AwareSelf Aware Games Team

Photos available for press usage. Full size images can be found here and here.

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