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In the gaming world, July 2016 will forever be known as the month of Pokémon Go. Created by San Francisco gaming shop Niantic, using Pokémon characters, Pokémon Go launched on Wednesday, July 6. By the next Monday, 7/11, the app already had more daily average users than Twitter. Within a week, it became the most downloaded iPhone app ever.
Public places were thronged with Pokémon Go players, all searching for the more than 100 characters that could be “caught” through the app’s augmented reality interface. One guy even caught one while his wife was in labor. The phenomenon spread from the streets to Wall Street. Shares of Nintendo, a minority owner of Pokémon, doubled in a week.
And this was with the game released only in the U.S., Australia, and New Zealand. Most European countries got the game the next week. On July 22, the game debuted in Pokémon’s country of “birth,” Japan, and was downloaded 1.3 million times in just a few hours.
At writing, massive markets like China and South Korea still didn’t have full access to the game. And updates are coming. Players like Brooklyn’s Nick Johnson need them! Johnson walked 8 hours a day for two weeks to become the first person to catch all 142 characters.