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While traditional console games require hours of continued gameplay, social and casual games are designed to let users play as they wish. Because of the ability to set these games down and pick them up easily, social and casual games are perfect for use on mobile devices. Because of their increasing popularity, experts predict that social/casual gameplay will overtake traditional gameplay in nine markets by 2019, with locations like India and South Africa expecting the biggest shift.
With a global market expected to reach $22.52 billion dollars (US) by 2019, this change of attitude reflects an important industry trend. Locations where social/casual gaming revenue is expected to overtake traditional gaming revenue include:
- South Africa