Marketing Manager, Mobile Games

Studios

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Job ID:
R-LS6292018
Location:
Oakland, California
Post Date:
07/10/2018
Department:
Studios

Come Play

Self Aware Games creates free-to-play games that connect people all over the world and across platforms! Our Big Fish Casino franchise tops the charts among mobile social casino games, and we keep the party going with mini-games, in-game events, and other social hits!

The Mission

We are currently looking for a talented Marketing Specialist to join our team and assist with user engagement/loyalty, monetization optimization and CRM for a portfolio of products in our mobile business. The successful candidate will be an online marketer with knowledge of the mobile/app, previous CRM and marketing/promotion experience, will be an organized self-starter, will have excellent communication skills, and will be detail-oriented and data-driven. This position will be located in our Oakland office.

Also included:

  • Assist in developing strategy for player engagement and retention marketing campaigns
  • Write amazing messaging for multiple marketing channels including in-game, email, and social
  • Learn and master internal marketing management tools
  • Utilize all appropriate data and research methods in decision-making, including customer research, market research, competitive analysis and behavioral data
  • Competitive analysis of competing products and identifying opportunities for future campaigns
  • Manage day-to-day marketing campaigns, including working with internal stakeholders for implementation and post-run assessments

You are:

  • Extremely detail oriented and task driven – you hate making mistakes!
  • Passionate about gaming, especially mobile games

Required Experience and Skills

  • 1+ years of experience in product marketing or marketing operations functions.
  • Bachelor’s degree in Marketing, Business, or other related field or equivalent experience
  • Understanding of mobile, social and online marketing, and the key levers that impact traffic and conversion rates

Bonus Points

  • Mobile marketing experience is a plus. Mobile casino marketing experience is a double-plus!

Want to discover more about life at Big Fish? Check us out on TheMuse.com! Be the next Big Fish in the Pond!

This role is not eligible for any company sponsored immigration visas.