Since its founding in 2002, Big Fish has been the world’s largest producer and distributor of casual games, with titles which continuously land us at the top of app store charts. Together, we’re united under a common goal: to produce and develop the very best in mobile gaming, and bring fun and entertainment to our millions of customers across the globe!
Our User Acquisition team is comprised of 30 folks and growing. We are a centralized team that supports the various F2P studios within Big Fish. Think of us as a start-up ad agency within a larger company. Our culture encourages testing, allowing for mistakes, learning from those mistakes, and becoming smarter and stronger moving forward.
Tired of playing the wrong kinds of “games”? Join the Pond!
Big Fish is looking to hire a User Acquisition Manager for Facebook to be a player/coach on our media buying team. This role oversees a team who manages all mobile ad buying on Facebook and other paid social channels.
As a player, you will lead by example as you account manage, grow, and optimize mobile user acquisition programs across various Free to Play (F2P) titles.
As a coach, you will mentor and guide a team of media buyers, provide strategic direction, define alignment and best practices with Facebook, and ensure efficient media buying. You have shown the talent and skill to work cross-functionally and manage marketing strategies to meet revenue forecasts and engagement KPIs.
This role will be 100% dedicated to our mobile business, with the goal to drive new users to our top grossing mobile apps on iOS and Android via paid media.
The successful candidate will be a data and process-driven mobile marketer with knowledge of the mobile/app marketing space, will have proven leadership of media buying teams, will be an organized self-starter, will have excellent communication skills, and will be detail-oriented and data-driven.
Knowledge, Skills and Abilities
• Bachelor’s degree in a relevant field or equivalent experience
• 7+ years’ experience in account management, media buying, or marketing