Media Buying Analyst

Marketing Operations/User Acquisition | Seattle, WA

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Job ID:
R-ASAS-1115
Location:
Seattle, Washington
Post Date:
11/16/2017
Department:
Marketing Operations/User Acquisition

COME PLAY!

Since its founding in 2002, Big Fish has been the world’s largest producer and distributor of casual games, with titles which continuously land us at the top of app store charts. Today, we’re bounding into the mid-core space, exploring new and exciting forms of gameplay, and producing more fun than ever! Big Fish is home to six individual studios, each with its own unique style of game-play. Together, we’re united under a common goal: to produce and develop the very best in mobile gaming, and bring fun and entertainment to our millions of customers across the globe!

Tired of playing the wrong kinds of “games”? Join the Pond!

THE MISSION

Big Fish is looking to hire a Media Buying Analyst to account manage, grow, and optimize mobile user acquisition programs across various Free to Play (F2P) titles. This role will be 100% dedicated to our mobile business, with the goal to drive new users to our top grossing mobile apps on iOS and Android via paid media. The successful candidate will be a mobile marketer with knowledge of the mobile/app marketing space, with experience driving installs via social, video and in-game advertising channels. They will be an organized self-starter, have excellent communication skills, be detail-oriented and proficient at making data-driven decisions.

About the Team

Our team is comprised of 35 folks. We are a centralized division that supports the game studios within Big Fish. Just think of us as an ad agency within a larger company. We have a dedicated design team and team of media buyers/account managers. Our culture encourages testing, allowing for mistakes, learning from those mistakes, and becoming smarter and stronger moving forward.

THIS INCLUDES…

  • Manages strategic mobile accounts that require in-depth knowledge of partner's inventory, audience, and technological capabilities
  • Able to manage 7 figure monthly budgets (on a per partner basis) independently 
  • Reviews media plans and liaises with UA leads to ensure marketing objectives are met
  • Identifies and analyzes best practices for optimization and coordinate direction to account management team
  • Creates and executes against both domestic and international user acquisition strategies
  • Works with Design to generate compelling creative that drives cost-effective user acquisition and monetization
  • Negotiates, non-routine complex advertising agreements

 

 

REQUIRED ABILITIES, ACHIEVEMENTS, AND XP

  • 4+ years of experience in mobile media buying, account management, or marketing
  • Facebook and/or paid social UA is a HUGE plus!
  • Able to wear both strategic and tactical hats
  • Demonstrated capacity for original and advanced analytical thinking is a must
  • Comfortable with statistical analyses of large data sets and working closely with the Business Intelligence and Analytics (Tableau experience preferred)
  • Ability to establish strong rapport and credibility with internal stakeholders and external partners/teams
  • Game expereince preferred

Want to discover more about life at Big Fish? Check us out on TheMuse.com!

Be the next Big Fish in the Pond!