Senior Consumer Insights Analyst

Central Insights | Seattle, WA

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Seattle, Washington
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Central Insights

Life at Big Fish Games 

Big Fish Games is an innovative developer and world-class publisher of a diverse portfolio of casual game franchises, including Big Fish Casino, Gummy Drop, Fairway Solitaire, Jackpot Magic Slots and Cooking Craze.   Founded in 2002, we serve millions of players every day and are dedicated to providing players with the opportunity to play, connect, compete and discover anywhere and on any device.  We are dedicated to enhancing life through exceptional play.

Our four core beliefs are what makes working at Big Fish Games unique. We believe in a work environment that:

  • Creates opportunities for impact
  • Shares a passion for challenge
  • Cultivates a spirit of creativity
  • Thrives through collaboration

Summary and Mission

Big Fish is looking for a Senior Consumer Insights Analyst to join the Customer Experience & Insights team. This role will provide actionable and meaningful data-driven insights that represent the voice of players in the casual games market. You will collaborate with the game development, design, UX, and marketing teams to identify the target audiences and provide player feedback on all stages of game development. We are looking for a researcher experienced in working independently in the entire process of quantitative research; which includes identifying business needs, questionnaire development and implementation, data analysis, and reporting. Improve our global understanding of casual mobile gamers and you will be successful in this role.

Key Responsibilities

  • Design, write, and execute quantitative research (primarily through surveys) to support marketing and game development
  • Analyze research findings to develop impactful insights that drive strategy. Evangelize key insights from research to affect game development decisions
  • Assist Marketing Leads on prospective and current audiences within the games – specifically focusing on persona development and defining target audiences
  • Develop benchmarks on attitudinal measures for games in coordination with product management
  • Provide insights on player preferences and behaviors within the games as well as their interests outside the games
  • Provide insights throughout the game development stages – from concept through post-launch



  • 5+ years of quantitative market research experience focused on business solutions
  • Proven experience writing and analyzing surveys and survey data with focus on business and consumer research
  • Working knowledge of basic statistical analysis methods (e.g. correlation analysis, significance testing) and the components of effective survey sampling
  • Strong knowledge of and experience using SPSS
  • Knowledge of qualitative and quantitative market/UX research techniques
  • Experience working through all stages of the research process: design, implementation, analysis, and reporting
  • Proven experience with survey tools (e.g. SurveyMonkey, SurveyGizmo, Qualtrics, etc.)
  • Ability to turn data into actionable insights and recommendations
  • Strong analytical and critical thinking skills, and proven disciplined planning skills
  • Strong communication and collaboration skills, with the ability to share research results in a clear and actionable way to a variety of audiences
  • Aptitude for technology combined with solid business and marketing practices
  • Desire to immerse yourself in mobile games to understand the nuances of building a fun and highly addictive game with the passion to educate business owners on the needs and wants of customers gathered through consumer research
  • BA/BS required

Preferred Qualifications

  • Working knowledge of advanced statistical methodologies (e.g. cluster analysis, factor analysis/PCA)
  • Experience building personas and/or journey mapping and guiding in how to implement the results into product development and marketing
  • Experience in the digital gaming industry or mobile app development

Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender,religion, age, sexual orientation, gender identity, disability or veteran status.