Studio Marketing Lead

Product Marketing

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Oakland, California
Post Date:
Product Marketing

Life at Big Fish Games

Big Fish Games is an innovative developer and world-class publisher of a diverse portfolio of casual game franchises, including Big Fish Casino, Gummy Drop, Fairway Solitaire, Jackpot Magic Slots and Cooking Craze. Founded in 2002, we serve millions of players every day and are dedicated to providing players with the opportunity to play, connect, compete and discover anywhere and on any device. We are dedicated to enhancing life through exceptional play.

Our four core beliefs are what makes working at Big Fish Games unique. We believe in a work environment that:

  • Creates opportunities for impact
  • Shares a passion for challenge
  • Cultivates a spirit of creativity
  • Thrives through collaboration

Summary and Mission

The Studio Marketing Lead, Marketing Manager will head up the product marketing efforts for the Self-Aware Games studio and their products. They will be a self-starter and able to form close relationships with studio executive leadership in addition to cross-functional marketing teams.

The ideal candidate will have a proven track record of spinning triple 7s when it comes to creating and executing world-class marketing campaigns for causal mobile and/or social casino games. You are a talented brand strategist with proven experience building consumer brands, products, and services. As a self-starter, you take challenges head-on and thrive in fast-paced, dynamic environments. Bonus points if you also have experience working with senior studio leadership and managing a team of marketers. This position reports to the Vice President of Product Marketing (who is located in Seattle, WA) and is based at the Self-Aware Games studio headquarters in Oakland, CA.

Key Responsibilities

  • Craft the brand strategy, product positioning, and target audience for all Self-Aware Games
  • Collaborate with the Consumer Insights team to effectively and accurately segment the target audience for the Social Casino space and create unique positionings and marketing strategies to generate awareness and interest for each segment.
  • Work closely with the studio leadership team at Self-Aware Games to help ensure that we are making the right products for the right audience and staying ahead of the competition.
  • Kick-off marketing plans with the greater Big Fish Cross Functional Marketing team and lead the execution of all marketing programs.
  • Design brand and style guidelines for Self-Aware Games to ensure a consistent and cohesive brand.
  • Become the go-to marketing expert in the social casino space.


  • Passion for mobile games—prior experience in gaming is required.
  • Minimum 8 years of directly relevant experience with at least 3 years in a leadership role.
  • Track record of creating innovative and effective marketing campaigns and brand strategies.
  • Strong business acumen, team-oriented/collaborative, and an ability to leverage data to justify programs/ideas.
  • Self-starter; ability to take charge and thrive in a fast-paced, ambiguous environment.
  • Experience and credibility as a communicator in an environment where the ability to influence, work across a complex matrix, and build relationships are strong plusses.
  • Knowledge of when to push and when to back down and be a team player.
  • Ability to lift people up and coach/mentor others.

Preferred Qualifications

  • Prior knowledge and work experience in the mobile or social casino space.
  • Previous work experience at a top mobile game company.
  • Track record of being able to thrive in an environment with multiple stakeholders in different regions.
  • Years of fostering relationships with development partners across multiple game development studios.

Big Fish Games is an equal opportunity employer. We bring unique talents together to build something special that’s why we welcome and encourage diversity in the workplace regardless of race, gender, religion, age, sexual orientation, gender identity, disability or veteran status.

This role is not eligible for any company sponsored immigration visas.