Last modified: July 9, 2019
We may collect the following information when you sign up with a Big Fish Offering: first name, last name, date of birth, email address, mailing address, phone number, credit or debit card information or other payment details, depending on your form of payment.
When a user accesses a Big Fish Offering, we may collect technical information about the user’s device, such as the IP address that requested the display of the Big Fish Offering, whether you are connected to Wi-Fi or to Mobile Data, name of the Internet service provider, the operating system type, the battery status of your device, the resolution of your device’s screen and the identifiers associated with the device.
Any information you provide to us, and any information you choose to share about yourself as part of your use of any Big Fish Offering, may be stored as entered, such as your authentication method and information.
Cookies are text files that we and our service providers may place on your device's browser to enable our systems to recognize your browser and to provide features such as storage of items in your shopping cart between visits, personalized Big Fish advertisements on third party websites and mobile applications, and personalized third party advertisements within certain Big Fish Offerings. We may use Adobe Flash cookies to remember your settings, preferences and usage within a Big Fish Offering. Web beacons, clear .gifs or similar technologies are small pieces of code that we and our service providers may place on a Big Fish Offering to monitor and collect data about visitor behavior within the Big Fish Offering.
We may receive a confirmation when you open email from Big Fish, if your computer supports such capabilities. We may also track other types of information, such as what games users download and install, any download errors, what games users purchase, how long our users have been participating in any Big Fish Offerings, the last time a user accessed a Big Fish Offering, user behavior and gameplay (e.g., which options you choose, your progress in the game, how long you play), whether a user has won any of our games, sweepstakes, contests or other promotions featured on a Big Fish Offering, ad response measurement and other Big Fish Offerings analytics.
If you access a Big Fish Offering via a third party social networking site (a "Social Game"), Big Fish may receive information about your social networking site profile, including without limitation the information you make publicly available, your social networking site user ID, your first, last and user names, profile and cover photos. If you invite new members into your Social Games network or send messages through Social Games, we may collect the information associated with those messages, including your friends' social networking site user IDs, email addresses and content.
When you download or access Big Fish Offerings via a mobile device, we and our service providers may receive information about your location (based on your IP address) and your mobile device, including various unique identifiers associated with your device, hardware type, the version of your operating system and your in-game activity. We and our service providers may use this information to provide you with personalized advertising and other content, including advertising and content based on your location.
We may collect aggregated, anonymized information via Big Fish Offerings that does not identify any single user or device. If you choose to provide a username within a Big Fish Offering, please do not provide as your username any information that identifies you in real life, such as your real name.
We may use your username, email address, and password to uniquely identify you as a user of a Big Fish Offering, to provide you with services and to process transactions. We may use or display your username and icon or profile photo, if applicable, for the purposes of rankings, competitions or sweepstakes, chat identification, and/or game high scores. We may use your date of birth to confirm your eligibility to participate in Big Fish Offerings.
We may use information collected to calculate aggregate, anonymized statistics about our user community for the purpose of enhancing our Big Fish Offerings, or for security purposes.
If you access a Social Game, we may use your social networking site profile ID to link your social networking site account with your activities within the Social Game or offer personalized Big Fish advertisements on the social networking site. We may use your social networking site first, last and user names and icon to identify you to the social networking site account you've linked to your activities within the Social Game, as well as for the purposes of rankings, competitions, sweepstakes, game high scores and/or identification to your social network.
If you access a Social Game and provide us with another person's contact information for purposes of delivering information through a Social Game, we may use this information to contact and, if necessary, remind that person that she or he has been invited to join a Social Game or received content through a Social Game. All invitees are provided with the option not to receive further invitations from Big Fish.
We at Big Fish take reasonable measures to help protect the information we collect from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. While we have employed security technologies and procedures to assist safeguarding your personal data, no system or network can be guaranteed to be 100% secure.
We may share customer information with Big Fish Affiliates, other companies of the Aristocrat Group to which Big Fish belongs, and as described below.
We may disclose your personal information as well as aggregate, anonymous information to third party business partners, marketplaces, and third parties who perform services for us, such as credit card processing, prize fulfillment, delivering packages, sending postal mail, collecting and analyzing data, providing search results and links (including paid listings and links), and providing advertising and marketing assistance, including serving ads on our behalf on third party websites and mobile applications and serving ads on behalf of third parties within certain Big Fish Offerings. Those third parties have access to your personal information only as necessary to perform their functions, and for no other purposes.
As Big Fish (and the Aristocrat Group) continues to grow, we might sell or buy certain subsidiaries and/or business units. In such transactions, customer information is generally one of the transferred assets. Also, in the unlikely event that Big Fish or substantially all of its assets are acquired, customer information would in most cases be one of the transferred assets.
Unless you are located in the EU or certain other jurisdictions, when you create a customer account or provide access to your email address via a Big Fish Offering, you may be automatically registered to receive one or more of our promotional e- newsletters.
Note that when you provide an email address through a Big Fish Offering, we treat that as a request to be enrolled in one of our promotional e-newsletter lists, even if you previously opted out of receiving newsletters from us. If you change your mind and wish to opt out again, you may do so at any time by clicking the "unsubscribe" link at the bottom of any newsletter and then following the instructions provided. If you express interest in a Big Fish Offering by clicking on a banner within a newsletter, you may be automatically registered to receive newsletters relating to the Big Fish Offering that appeared in the banner.
At any time, you may opt-out of receiving a newsletter by selecting the "unsubscribe" link at the bottom of any newsletter. We treat each Big Fish Offering individually, so if you are receiving mailings from more than one Big Fish Offering, if you want to unsubscribe you must do so with respect to each individually or you can unsubscribe universally by contacting us at https://www.bigfishgames.com/help. Please note that we reserve the right to send you non-promotional, account or administrative emails even if you opt out of receiving promotional e-newsletters.
Most mobile devices provide the ability to opt out of the collection and use of information from the apps you use for purposes of serving ads targeted to your interests. For more information, and to exercise these choices, consult the settings on your device.
With respect to Social Games, you may manage your own social network privacy preferences through your social networking site account.
Big Fish Offerings may allow you to play or share information through social media (such as by logging in through a social media account or using a "Like" button") or contain links to social media services or other third parties. The use of these features and links are subject to the privacy policies of those companies and your settings on those services. Big Fish has no control over, and is not responsible for, the information submitted to or collected by social networks or other third parties. We encourage you to review those third party privacy policies to understand the way your information may be collected and handled by such third parties.
Big Fish Offerings may operate message boards and/or chat areas where users can exchange ideas and communicate with each other. When posting to a message board or chat area, the information is being made publicly available in an online environment. Any information posted is the sole responsibility of the individual user.
Big Fish Offerings are generally designed for users who are at least 13 years of age and older and therefore such Offerings generally do not knowingly collect or make use of "personal information" as defined in the Children’s Online Privacy Protection Act ("COPPA") from children under 13, except as consistent with applicable law.
Some Big Fish Offerings may allow children under 13 to participate in certain activities or gain access to limited gameplay or features within an application, but these offerings are designed to collect only certain device identifiers from children under 13 and use those identifiers solely for purposes that support the internal operations of those offerings or as otherwise permitted by law. We do not knowingly allow children under 13 (16 in the EU) years old to register for an account or otherwise provide any personal information to us, and we do not collect or use personal information from children under 13 for targeted advertising purposes.
In compliance with the EU General Data Protection Regulation, we have appointed as our EU representative Product Madness (UK) Limited. You can address questions relating to the way we collect, store, use and disclose your personal information either to Big Fish Games, Inc. at the address identified below, or to our representative at the following address:
Product Madness (UK) Limited
Attn: Big Fish Games, Inc.
1st Floor, Saffron House
6-10 Kirby Street, London EC1N 8TS, UK
Big Fish collects, stores, uses and discloses personal information about you as described above. We do so:
Other than in the limited instances noted above, we do not accept personal data of children under the age of 13 (16 in the EU).
If we are using your personal information pursuant to our legitimate interest, you have the right, subject to certain conditions, at any time to oppose to our use of your personal information by:
If you are aware of changes or inaccuracies in your information, and you are unable to update such information yourself through our offerings, you should inform us of such changes so that your information may be updated.
You also have the right to lodge a complaint with a data protection authority.
When you create a customer account or provide access to your email address via a Big Fish Offering, you will be asked to register to receive one or more of our promotional e- newsletters. If you select to do so, please note that you have the right to opt out at any time by contacting Big Fish customer service.
We may transfer, store and/or process personal information in the U.S. or in other countries. Big Fish Games, Inc. (along with its subsidiaries 3 Minute Games LLC, BFG Holding LLC, BFG Washington, Inc., Big Fish Premium LLC, Liftoff Labs LLC, and Slots, Slot Machines and Slot Tournaments LLC,) complies with the EU-U.S. and Swiss-U.S. Privacy Shield Framework Principles (collectively, the "Framework") as set forth by the U.S. Department of Commerce regarding the processing of personal information from the European Union (EU) member countries, Switzerland and the United Kingdom (UK). For more information about the Framework, please visit the Department of Commerce's Privacy Shield website. To contact Big Fish directly about the Framework, please email us at email@example.com. If we do not resolve your concern, you may contact JAMS, Big Fish’s designated Privacy Shield dispute resolution provider. Under certain conditions specified by the Framework, you may also be able to invoke binding arbitration to resolve your complaint. Big Fish is subject to the investigatory and enforcement powers of the FTC. If we share personal information of EU, Swiss or UK customers with a third-party service provider that processes the data solely on our behalf, then Big Fish will be liable for that third party's processing of the information in violation of the Framework, unless Big Fish can prove that it is not responsible for the event giving rise to the damage. When we share your personal information with third-party service providers, we will enter into onward transfer agreements or other data processing agreements with those third parties. You may request information on and a copy of those agreements by contacting us at firstname.lastname@example.org.
Please note that if you are located in the EU or other region with laws governing data collection and use that may differ from U.S. law, you are transferring information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction.
Please see section (I) on “Sharing Information” to find more about how we share your personal information with Big Fish Affiliates, other companies of the Aristocrat Group (to which Big Fish belongs), and third-party service providers.
Big Fish Games, Inc.
Email address: email@example.com
Big Fish Games, Inc. Legal Department
906 Alaskan Way, Suite 700
Seattle, WA 98104 USA