Big Fish for a Cause

In support of Breast Cancer Awareness Month this October, Big Fish is donating $225,000 to National Breast Cancer Foundation, Inc.® (NBCF), to be paid on or before December 31, 2019.  Big Fish also pledged an additional $25,000 toward in-kind activities for employees including assembling NBCF HOPE kits for 300 breast cancer patients across the country.

Big Fish is also running two free themed in-game events so players can join together and raise awareness too! Participation is voluntary, gameplay is free, and there is no purchase necessary to participate or win. The donation by Big Fish to NBCF is not determined or influenced by gameplay time or in-game purchases.

The two events are as follows:

 (1) Between 09/26/19 12 AM PDT and 10/4/19 11:59 PM PDT, players can “play for a cause” to show support for breast cancer awareness through special free in-game events featuring NBCF-branded pink gameplay.  Participating Big Fish free-to-play games include:

  • Cooking Craze
  • Decurse
  • Fairway Solitaire
  • Gummy Drop!
  • Big Fish Casino
  • Jackpot Magic Slots

The more time players are “playing for a cause,” the more rewards they will unlock in game.  No purchase necessary to participate or win.

Details vary according to the participating game title. For Decurse:

  • Much like the Whale Event, players fill shells on the Whale to earn pink ribbons and earn tiered prizes as they collect more ribbons.  Once the player fills all the shells, they also receive ribbons in the chest that opens automatically.

Big Fish Games Community Game-Off

(2) Between 10/01/19 12 AM PDT and 10/31/19 11:59 PM PDT, players can “play for a cause” to show support for breast cancer awareness through a free community game-off between seven Big Fish free-to-play games. Participating Big Fish free-to-play games include Big Fish Casino, Cascade, Cooking Craze, Decurse, Fairway Solitaire, Gummy Drop and Jackpot Magic Slots. The game with the most minutes played* wins the free community game-off. All players that played the winning game during the game-off time earn a special in-game reward beginning 11/01/19 12 AM PDT. Reward details vary according to the participating game title.  No purchase necessary to participate or win.

*The game with the largest percentage increase in cumulative total minutes played from the prior 30-day period. 

Visit the Big Fish for a Cause campaign page at:


What services does NBCF provide?

Please visit: for details to learn more about NBCF services and support


Why did Big Fish choose to support the cause for Breast Cancer?

We chose Breast Cancer Awareness for the Big Fish for a Cause campaign because breast cancer continues to be one of the leading health crises for women in the United States and the majority of our players are women, many of whom have shared their stories and inspired us. 

We chose National Breast Cancer Foundation, Inc. ® for our donation because NBCF provides a number of great services and support, and they endeavor to help women in every stage of cancer from mammogram to diagnosis, to treatment, and after. NBCF uses 84 percent of its donations for programs that provide free mammograms for women in need, patient education, awareness campaigns and breast cancer research projects. 

Does Big Fish take donations?

Big Fish is not accepting donations for this campaign.

Can I donate directly to NBCF?

If you choose to donate to NBCF, Big Fish has worked with NBCF to create a sponsored donation page.  All donations go directly to NBCF. No money goes to Big Fish.
If you chose to donate it can be completed at either of the following locations.  Any donations through either link will go directly to NBCF:

NBCF/Big Fish Sponsored Page:!/donation/checkout 

NBCF (without Big Fish)!/donation/checkout


Does my play and/or in-game purchases impact the donation from Big Fish to NBCF?

Participation in game events or making purchases in-game will have no impact or influence on the amount or timing of Big Fish’s donation to NBCF.   Participation in game events is free, and we are not asking customers to help raise funds or contribute to Big Fish’s donation.  


More on National Breast Cancer Foundation, Inc.® (NBCF)

National Breast Cancer Foundation, Inc.®

2600 Network Blvd., Suite 300 

Frisco, Texas 75034

(972) 248-9200

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