Big Fish Games, Inc. Cookie Policy

Last modified: December 10, 2020

We at Big Fish Games, Inc. ("Big Fish") have created this Cookie Policy to explain what automated collection tools, such as cookies, web beacons and local storage objects, we use on our websites and/or applications, what these tools are, why we use them, and how you can manage their use.

WHAT ARE COOKIES, WEB BEACONS AND LOCAL STORAGE OBJECTS?

Cookies and local storage objects are small text files which are sent to your browser and are placed on your device when you visit a website. They allow the websites to recognize your browser (1) during your visit to the website and/or (2) when you return to the website. For more information about cookies, we recommend you visit www.allaboutcookies.org.

Web beacons are small images which you download when you access our websites and that record the web pages you visited and the content you accessed. For more information about web beacons, we recommend you visit https://www.allaboutcookies.org/faqs/beacons.html.

WHAT TYPES OF AUTOMATED COLLECTION TOOLS DO WE USE?

We want you to understand the different types of automated collection tools that we use on our websites or applications.

The automated collection tools that we use perform up to four different functions:

Category 1 - strictly necessary tools:

We use a number of automated collection tools which are essential to the operation of this website and which enable services you have specifically asked for to be provided. These types of automated collection tools let us:

·       identify account holders and ensure they can access the member-only areas of this website;

·       enable our website to remember the goods that you add to your shopping cart;

·       display the product reviews that you submit to us;

·       provide the necessary security your visit to our website requires, for example, to monitor traffic flow and visits in order to let us know of potential security threats (e.g., in case of unusually high or rapid traffic); and

·       help ensure the content of the pages you request load quickly.

Without these automated collection tools, services that you have asked for cannot be provided.

Some of these automated collection tools are provided by third parties, such as:

·       BazaarVoice (for more information, please visit BazaarVoice’s privacy policy)

We want you to understand these essential automated collection tools, and why we use them, but your consent is not required for us to use them on our website as we use these automated collection tools only to provide you with services that you have requested.

Category 2 - performance tools:

These automated collection tools collect information about how visitors use our website. They allow us to understand:

·       where our visitors have come from;

·       which of our pages our visitors go to most often; and

·       if visitors get error messages on those pages.

The information gathered is only used to improve how our website works.

In addition, the coding language our website is written in uses automated collection tools that are deleted after you close your browser session. There are deleted each time you close your browser. These cookies do not store any information about a visitor once the browser is closed.

Some of these automated collection tools are provided by third parties, such as:

·       Google Analytics (for more information, please visit Google’s privacy policy and website)

·       Adobe Analytics (for more information, please visit Adobe’s cookie policy and website)

Category 3 - functionality tools:

These automated collection tools allow our websites to remember choices that you make. They allow us to remember your username, your language, and changes you make to various other parts of our website which you can customize.

The aim of these automated collection tools is to provide you with a more personal experience so that you don't have to reset your preferences each time you visit us.

We also use functionality automated collection tools to enable you to comment on a discussion in a forum or provide enhanced services such as enabling you to view a video on our website.

Some of these automated collection tools are provided by third parties, such as:

·       Youtube (for more information, please visit Youtube’s privacy policy)

·       Twitter (for more information, please visit Twitter’s cookie policy)

Category 4 - targeting or advertising tools:

These automated collection tools track your browsing habits so that we can show you advertising which we hope is relevant to your interests. We believe it is useful to show you advertisements that are tailored to your interests. These advertising tools use information about your web browsing activity to group you with other users who have similar interests and show you advertisements based upon those interests. Information about your browsing habits is passed by us to third party advertisers so that you are shown more tailored advertisements when you are online.

These types of tools are also used to limit the number of times you see an advertisement as well as to help measure the effectiveness of advertising campaigns.

Some of these automated collection tools are provided by third parties, such as:

·       Facebook (for more information, please visit Facebook’s privacy policy)

·       Youtube (for more information, please visit Youtube’s privacy policy)

·       Google Analytics (for more information, please visit Google’s privacy policy and website)

·       Adobe Analytics (for more information, please visit Adobe’s cookie policy and website)

HOW TO MANAGE AUTOMATED COLLECTION TOOLS ON OUR WEBSITES

The first time you visit our website you will see a cookie banner that explains what type of automated collection tools we use.

The strictly necessary tools are essential for the website to work or to provide you with certain specific content. You can disable these tools by changing the settings of your browser.  Note, however, that if you block the placing and accessing of these strictly necessary tools, you will not be able to use the websites or we may not be able to provide the requested service.

Disabling automated collection tools:

The Help portion of the toolbar on most Web browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new automated collection tools, and how to entirely disable automated collection tools.

With regards to some of the popular browsers you can find more information by clicking on the following relevant links: Google Chrome; Microsoft Edge; Mozilla Firefox; Microsoft Internet Explorer; Opera and Apple Safari. Some of the service providers we use to deploy automated collection tools also provide their own opt-out plug-ins:

·       for Google Analytics click here.

In addition, if any of our third-party service providers that present you with personalized Big Fish advertisements on other Web sites participate in industry opt-outs, you may disable such third party's ad-serving automated collection tools.  To learn more about how behavioral advertising works, and your ability to opt out, visit the Network Advertising Initiative (NAI), the Digital Advertising Alliance (DAA), or Your Online Choices.  However, because automated collection tools allow you to take advantage of some of Big Fish Offerings' essential features, we recommend that you leave automated collection tools turned on. For example, you may not be able make purchases on Big Fish Offerings without having automated collection tools turned on.

Do not track technology

Our websites and applications do not respond to Do Not Track signals. For more information about Do Not Track signals, please click here.

PERSONAL INFORMATION

We process the personal information we collect from the strictly necessary automated collection tools pursuant to our legitimate interest to provide you the service you requested and ensure the security of our services.

For more information on how we process the personal information we collect through automated collection tools, as well as your rights, please consult our Website Privacy Policy.

CONTACT US

If you have any queries relating to this Cookie Policy please e-mail us at privacy@bigfishgames.com or write to us at: Big Fish Games, Inc. Privacy Department, 906 Alaskan Way, Suite 600, Seattle, WA 98104 USA.

CHANGES TO THIS COOKIE POLICY

We may modify this Cookie Policy from time to time. When we post changes to this Cookie Policy, we will revise the "last modified" date at the top of this page. We encourage you to periodically review this Cookie Policy to be informed of how Big Fish handles and uses automated collection tools.